Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help the site function properly, recognise your browser, and remember certain information.

Tracking technologies such as pixels, tags, and scripts also collect data about how you interact with the site.

We use the following categories of cookies:

2.1 Essential Cookies (Strictly Necessary)

These are required for the website to function, including:

• Squarespace hosting

• Security features

• Page loading and navigation

• Donation checkout via Squarespace Payments (Stripe)

You cannot disable these cookies, as the site cannot operate correctly without them.

2.2 Performance & Analytics Cookies

These cookies allow us to understand how visitors use the site and improve user experience.
This includes data such as:

• Pages visited

• Time spent on pages

• Clicks and scroll behaviour

• Device and browser information

We use:

• Google Analytics 4 (GA4)

• Google Tag Manager

• Microsoft Clarity (session recordings & heatmaps)

These tools may use cookies, tags, and identifiers to analyse non-personally identifiable behavioural data.

2.3 Advertising & Retargeting Cookies

These cookies help us measure the effectiveness of our adverts and show relevant ads to users who have previously visited our website.

We use the following platforms:

• Google Ads

• Meta Pixel (Facebook/Instagram)

• Pinterest Tag

• Microsoft Ads

These cookies may collect:

• Pageviews

• Actions taken (e.g., form submissions or donation visits)

• Broad location (city/region)

• Device & browser type

• Content viewed

• Advertising ID (where available)

We do not sell your data.
Data is shared only with these platforms for analytics and advertising purposes.

2.4 Functionality Cookies

Squarespace may use cookies to remember:

• Your cookie preferences

• Whether you have interacted with certain banners or pop-ups

• Basic site preferences

Third-party service providers may set cookies when you interact with our site, including:

• Squarespace (hosting)

• Stripe (donations)

• Google

• Meta (Facebook/Instagram)

• Pinterest

• Microsoft

Each provider has its own cookie policies, which govern how they use tracking technologies.

As our site is hosted on Squarespace, the platform may automatically set essential and analytics cookies needed for:

• Page loading

• Site security

• Fraud detection

• Performance monitoring

• Donation processing (Stripe)

Squarespace’s cookie documentation: https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses

We use cookies to:

• Keep the site functioning properly

• Understand usage patterns

• Improve user experience

• Measure performance

• Run personalised ads on Google, Meta, Pinterest, and Microsoft

• Track conversions (e.g., form submissions, donation visits)

You can manage cookies through your browser settings.
Most browsers allow you to:

• Delete existing cookies

• Block all cookies

• Allow only certain types

• Receive alerts when cookies are being used

This may impact website performance if you disable essential cookies.

6.1 Advertising Cookie Control

You may disable personalised ads here:

• Google: https://adssettings.google.com

• Facebook/Instagram: https://www.facebook.com/ads/preferences

• Pinterest: https://www.pinterest.com/settings/privacy

• Microsoft Ads: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

You can also use wider opt-outs like:

• Your Online Choices (EU/UK): https://www.youronlinechoices.com/uk

• Network Advertising Initiative: https://optout.networkadvertising.org

Upon visiting our site, you may see a cookie banner:

• Essential cookies are always enabled

• Non-essential cookies (analytics/ads) will only run if you consent

• You may withdraw your consent at any time by clearing cookies in your browser

If Squarespace’s banner is active, it handles this automatically.